“New products and innovation are the backbone of our business. We are dedicated to bringing fun and unique beverage packaging to the market. Keep your eyes peeled for more cool and cutting edge creations from the imagination of IN ZONE Brands!

- Jim Scott, Chief Executive Officer

In addition to responsibilities as CEO of IN ZONE, Jim also serves as Chief Creative Officer, spearheading new product development for the Company. Prior to co-founding IN ZONE Brands, Inc., Jim pursued a variety of successful entrepreneurial ventures with his long-standing business partner, Richard Williams, including Bulldog Movers, Alpha Products and IN ZONE, Inc. Jim attended the University of Georgia in Athens, GA.

“We are all about providing good, healthy fun! Nothing is more satisfying than seeing a child’s smile when presented with a TummyTickler or BellyWasher beverage. Lighting up the faces of both children and parents, at the end of the day, is the greatest reward.”

- Richard Williams, Chief Financial Officer

Richard serves as IN ZONE’s CFO and is also intricately involved in the Company’s day-to-day operations. Prior to co-founding IN ZONE Brands, Inc., Richard pursued a variety of successful entrepreneurial ventures with his long-standing business partner, Jim Scott, including Bulldog Movers, Alpha Products and IN ZONE, Inc. Richard attended the University of Georgia in Athens, GA.

“A key tenant of our mission at IN ZONE Brands is to bring profitability to our wholesale and retail partners. We accomplish this by developing consumer preferred licensed products in packages that are incremental to all the ‘me too’ items in the category!”

- Peter Moersen, VP of Sales

Peter joined the team in 2009, bringing extensive consumer products and beverage leadership experiences. Prior to IN ZONE, Peter served as an executive for BYB Brands, a beverage startup owned by Coca-Cola Bottling Company Consolidated, where he built a national sales organization and DSD network. Before that, Peter spent 22 years with Kimberly-Clark Corporation on grocery and mass merchant customers. Peter graduated from the University of Wisconsin-Whitewater with a Bachelor’s of Business Administration.

“Instantaneous access to our sales, forecasting and supply chain data keeps IN ZONE Brands in the forefront of information technology, increasing our efficiency by using the right data and information for planning and critical decision making.”

- Patrick Fredrich, VP of Information Technology

Patrick joined the Company in 2003 as Vice President of Information Technology, responsible for executing the Company’s IT initiatives including the implementation of tools such as MRP, integrated forecasting, CRM, EDI communications, real-time ERP/ Financial systems and reporting. Patrick graduated from the Technical University of Nanterre Courbevoie in Paris, France with a Masters Degree in Industrial Engineering.

“I have seen first-hand how our BellyWashers and TummyTickler brands delight kids and satisfy moms, delivering against their exact lifestage needs. As the leaders in children’s beverages, IN ZONE Brands is perfectly positioned to connect deeply with our core consumers, providing them the unique products, properties and packaging they love.”

- Samantha Hodgkins, VP of Marketing

Samantha joined the team mid-year in 2009 as VP of Marketing, responsible for developing and executing IN ZONE’s branding initiatives. Samantha brings extensive experience in building strategic marketing capabilities and possesses 15 years of experience in consumer product marketing. Prior to IN ZONE, Samantha served in executive marketing & innovation roles at a variety of leading consumer companies, including Kellogg Co., Newell Rubbermaid Inc., Georgia-Pacific LLC and MeadWestvaco Packaging Systems LLC. She received her Masters in Business Administration from the University of Chicago Booth School of Business and Bachelors of Science from Stanford University.